Embedded Context Advising, and why we think it's worth being first at.
Uber burned a year's AI budget in four months. Netflix and Apple both accidentally shipped internal AI context files into production. None of this is a coincidence — it's what happens when context is treated as an afterthought instead of a discipline.
We've spent the last several days putting a name on the layer of this problem nobody else is addressing: not codebases, not data platforms, but the actual operating knowledge that lives in an organization's people. We call it Operating Context Architecture, and the discipline that produces it Embedded Context Advising.
The full manifesto lays out the case in detail — the evidence, the diagnosis, and the method.